More data quality is needed to ensure your marketing ROI.
Unlock data value
Your marketing campaign is only as effective as your data. Verifying and validating data for your target audiences maximizes the impact of your marketing activities, enhances sales, and increases the lifetime value of your customers.
Our telephone database cleansing and enhancement services include:
- The capture of replacement identities
- Identification of decision-makers
- Verification and validation of email addresses
- Consent that is unambiguous, affirmed, and secured
- De-duplication of data
- Refreshed contacts
- Enhanced third-party data to match grade records
Insufficient data costs money:
- Wasted resource: Poor quality data produces poor quality prospects and low conversion rates.
- Reputational damage: If your data is filthy, your marketing message will be irrelevant and considered spam.
- Lost investment: If data fueling your sales and marketing campaigns is inaccurate, your message won’t reach your target audience, and your investment will be lost.
- Personalized customer experience: A clean, precise database enables you to segment your data and target high-value prospects with tailored content to enhance customer experiences.
- Compliance risk: If data sourced is not opted-in and marketing communications are not permission-based, you may breach the (GDPR) General Data Protection Regulation and risk substantial fines.
Specialist CATI-based Data Cleansing
Our IQCS-monitored and AITS-trained agents have extensive experience conducting English and multilingual telephone-based data purification, profiling, and enhancement work across a wide range of consumer and B2B sectors in the UK and internationally.
Do you need a robust, GDPR-compliant database to support your sales and marketing activity? Get in touch to find out how we can assist.
